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Why Search Engines are Important to Your Website!

Search engines are how most customers find your website and provide the majority of your website traffic that leads to generating an income for you. When a topic is entered into a search form, in an instant, the search engine will sift through the millions of pages it has indexed and present you with ones that best match the topic of the search that was performed. The searched matches are also ranked, so that the results that are most relevant to your search are shown first in the search results.

Remember that most people will only look at the first 2-3 listings in the search engine results that are produced, so it is extremely important where your website appears in the search engine ranking.

Further more, most users tend to use one of the top 6-7 search engines and these search engines attract more visitors to websites than anything else. It all depends on which search engines the customers use and how they rank your site.

Keywords are what play of the most important roles in getting ranked more than any expensive online or offline advertising of your website.

It is found by surveys that a when customers want to find a website for information or to buy a product or service, they find their site in one of the following ways:

• The first option is they find their site through a search engine.

• Secondly they find their site by clicking on a link from another website or page that relates to the topic in which they are interested.

• Occasionally, they find a site by hearing about it from a friend or reading in an article that they find in an article database.

Thus it’s obvious the the most popular way to find a site, by search engine, represents more than 90% of online users. In other words, only 10% of the people looking for a website will use methods other than search engines.

All search engines employ a ranking algorithm and one of the main rules in a ranking algorithm is to check the location and frequency of keywords on a web page. Don’t forget that algorithms also give weightage to link population (number of web pages linking to your site). When performed by a qualified, experienced search engine optimization consultant, your site for high search engine rankings really does work, unless you have a lot of money and can afford to pay the expert. With better knowledge of search engines and how they work, you can also do it on your own.