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Good Website Design: Five Rules You Should Follow!
Create Your Website with Care
Although website design is an ever changing art, there are still some general rules that you should follow in order to create a design athat will lead to a successful income generating website. Most of your sites visitors will only have your website with which to make a judgment about you and the products or services that your website has to offer, you must also keep in mind that you only have 2 minutes to make a positive first impression on the people who are visiting your AdSense or affiliate website. If you fail keep your visitors attention then you will surely fail at keeping them on your site which will lead to you not earning any income from your Google AdSense ads. You must remember to pay attention to every little detail, even the little details will be noticed by your visitors and can either help keep them comming back to your site or chase them away forever.I would suggest that you practice viewing your website pages through a neutral point of view or even get a second point of view after you have done some work on the site. You want to ensure your visitors a positive experience when visiting your site so that they will value your site and continue to return in the future. The following are six important rules of thumb to get you started on the road to success as a webmaster.
1) Avoid Using Splash Pages
Splash pages are the first pages you see when you arrive at a website and for many visitors they may be the last thing. They normally have a very beautiful image with words like "welcome" or "click here to enter", unfortunately many visitors do not like splash pages and in fact some studies have shown that as many as 25% of the traffic to a website will leave right after encountering a splash page, this can have a detrimental effect to the amount of traffic that actually see your Adsense ads or affiliate products that you may be selling. It’s as simple as this, if you have 25% of your traffic leaving before seeing your ads, services or products you are losing out on 25% of your potential income. In Addition, search engines cannot properly optimize flash pages as there is virtually no information for them to go on. This will prevent your website from appearing in searches done by search engines such as Google, AOL, and MSN. These are where you will get most of your traffic from and if you can’t get listed because of a splash page you again are missing out on revenue sources, and search engines are probably your biggest source.
2). Provide Easy Navigation
You may be thinking to yourself right now that designing a website that is easy to navigate is not rocket science and not one of your main concerns. It is easy to design a site that you find is easy to navigate around, however, more often than not, what makes sense to you, the creator of the website, is not so easy to follow for the first time visitor. It is important to ensure that your navigation buttons are easy to locate and the title of its function should be easy to understand. You want gain maximum exposure to your AdSense ads, your services, or your products and by giving your visitors the easiest and understandable methods to navigate between your site pages is one way to do this. For instance, when you want traffic to go to a purchase page for products and goods, you want to name the button “Buy Now”. This guarantees that the traffic on your site knows exactly where they are going and what they will find there. In general, people are not very patient with being misdirected from navigational buttons and if they click on a specific button and end up being directed somewhere else, frustration arises and leaving your site may be the end and costly result. You want to avoid mislabeling these tools so as to keep people on your site and viewing your ads and products as well as to encourage them to return in the future. Remember, return visitors can equal more money making opportunities for you.
3). Avoid Flash Page Frustration
As mentioned with using the correct navigational buttons and tools on your website, flash graphics pages are great if you want to get in a message here or there, but in general, they are a stop sign in the middle of the road. Website traffic is crucial to a successful site, so, as a rule, you do not want to irritate the traffic by using flash pages with graphics on your site. Remember, the more traffic and the longer it stays, the more clicks for your AdSense ads that you have and more opportunities to sell your affiliate products or services. However, if you decide to initiate this method of website design, make sure that your visitor can ‘x’ out or close the flash page to move forward. This option will at least help keep them around a little longer.
4) Do not use excessive banner advertisements
In general, even people that are the least internet savvy have trained themselves to disregard banner advertisements as they are annoying. How many times have you looked at a banner ad and simply ignored it? Another route you can travel down would be to provide content that is more beneficial to your traffic and intertwine affiliate links into your website. This allows for your visitors to feel that they want to buy instead of being pushed into buying. Remember that you want to be able to control the validity of your site by providing all of the correct content that is going to benefit you. Having banner ads from unrepeatable companies or websites on your site can tarnish the reputation and value of your websites and eventually cost you traffic and revenue that you could be earning from your Adsense ads and affiliate products.
5) Remind the User Where They Are
Once a user clicks into a site section, it is a good idea to remind them of where they are, keep them interested in the subject or subjects that are provided on the page so that they will stay and possibly earn you money. Make sure that you use a consistent method to highlight the section a visitor is in, such as a change in color or appearance. If your website has more than one page per section, be sure to leave the button clickable so your traffic can use it to get back to the main page of that area.
6) Avoid using audio on your site
If you plan to use any type of audio on your website I highly suggest that you provide audio controls so that the audio can be muted, most visitors get easily annoyed by hearing the same audio track over and over, whether it is a voice, music or sound. I believe there is no quicker way to chase away a visitor than having audio on your site, so avoid it if at all possible.
As you can see, there are quite a few tips outlined in this article and by using these tips, you will be able to see the benefits through the increase in profits from the use of your Google AdSense ads, other ad programs or your affiliate sales.